Office Links assists clients in applying for Hong Kong’s Branding, Upgrading, and Domestic Sales (BUD) Fund, a government initiative aimed at helping businesses expand in Mainland China and 38 economies having Free Trade Agreement (FTA) with Hong Kong. 

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This government fund provides essential financial support to help companies grow and expand their presence in Mainland China and other international markets. With Office Links’ expertise, clients benefit from a streamlined, effective application process, maximizing their chances to secure funding for business expansion and competitiveness.

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How the BUD Fund Can Benefit Your Business

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The BUD Fund is a matching grant, where up to 50% of approved project expenses are covered, with a maximum of HKD 1 million per project and an aggregate cap of HKD 7 million per company across all projects. Eligible uses of funds include:

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•  Brand development, marketing, and advertising

•  Product design, quality enhancement, and R&D

• Digital marketing, market research, and promotional events

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Eligible Markets

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• Mainland China

• 10 member states of the Association of Southeast Asian Nations  (Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam)

• Other Asia-Pacific economies: Australia, Japan, Republic of Korea, Macao, New Zealand,

•  Europe: Austria, Belgo-Luxembourg, Economic Union, Denmark, Finland, France, Germany, Iceland, Italy, Liechtenstein, Netherlands, Norway, Sweden, Switzerland, Turkey, United Kingdom

• Americas: Canada, Chile, Mexico

•  Middle East: Bahrain, Georgia, Kuwait, United Arab Emirates

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Financial Support

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• Matching Grant: Provides a matching fund where the government covers 50% of project costs.

• Funding Amount: Up to HKD 7 million per applicant, across Mainland China and FTA (Free Trade Agreement) markets.

• Flexible Funding: Separate caps for Mainland and FTA markets, allowing businesses to allocate resources where they need them most.

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Eligibility & Scope

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• Eligible Applicants: All non-listed Hong Kong-registered enterprises with substantive business operations.

• Supported Projects: Projects related to branding, upgrading, and sales expansion that strengthen competitiveness in Mainland China and FTA markets.